SELECTED EXPERIENCE

Building what’s next.

A selection of brand turnarounds, launches, and growth initiatives across retail, home, and lifestyle. Clear strategy. Distinctive expression. Commercial impact.

Target

up&up turnaround

Repositioning an established everyday-essentials brand for renewed relevance and guest trust.

Repositioned a multi-billion-dollar essentials brand for renewed relevance and guest trust.

Target

Mondo Llama launch

Launching a creative brand designed to make art and self-expression more accessible.

Launched a creative brand that became one of the fastest-growing private labels.

Target

dealworthy launch

Introducing a new owned brand with a clear value proposition for everyday essentials.

Launched a value brand that quickly reached a significant share of U.S. households.

Newell Brands

WoodWick global growth

Leading global brand strategy for a distinctive home-fragrance experience.

Led global brand strategy and major market activations.

Newell Brands

Yankee Candle Soho pop up

Leading Yankee Candle’s first NYC pop-up from strategy and creative concept through launch.

Led global brand strategy and major market activations.

Shark Tank startup

iSlide

Building brand identity, product strategy, and retail partnerships from startup concept.

Took a startup concept to $1M first-year revenue and a Shark Tank feature.

A SHARED INTEREST IN BRANDS

Good brands start with understanding people.

I’m always interested in exchanging perspectives on brands, creativity, and the people behind the work.

Let’s Talk