Newell Brands
Yankee Candle Soho pop up
Leading Yankee Candle’s first NYC pop-up from strategy and creative concept through launch.
5,340 sq ft / 10 immersive exhibits
I led CandlePower end to end, bringing together brand strategy, the experience concept, creative execution, and launch for Yankee Candle’s first interactive New York City pop-up.
At 503 Broadway in SoHo, the 5,340-square-foot space translated fragrance into a multi-sensory experience. Ten exhibits invited visitors to explore through scent, sight, and touch, alongside a Scent Test Bar and a Personalization Lab for customized candles.
The experience ran from November 2017 to January 2018. Fashion Week Online covered the launch, highlighting the immersive exhibits, personalized gifting, and limited-edition New York City fragrances.
A SHARED INTEREST IN BRANDS
Good brands start with understanding people.
I’m always interested in exchanging perspectives on brands, creativity, and the people behind the work.
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