Building what’s next.

Repositioning an established everyday-essentials brand for renewed relevance and guest trust.

Launching a creative brand designed to make art and self-expression more accessible.

Introducing a new owned brand with a clear value proposition for everyday essentials.

Leading global brand strategy for a distinctive home-fragrance experience.

Leading Yankee Candle’s first NYC pop-up from strategy and creative concept through launch.

Building brand identity, product strategy, and retail partnerships from startup concept.